Had to share this…
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This information was interesting to me because it helps demonstrate how we form opinions. Re-frame your expectations to re-frame your experiences.
When consumers taste a chocolate bar they think is made in Switzerland, they’ll prefer it over one supposedly made in China, according to new study in the Journal of Consumer Research. But if you tell them where it’s from after they taste the candy, they’ll prefer the Chinese chocolate.
“Imagine being at a wine tasting and finding out that a wine is expensive after tasting it,” write authors Keith Wilcox, Anne L. Roggeveen, and Dhruv Grewal (all Babson College). “Will learning the price afterwards affect your evaluation differently compared to if you had learned the price beforehand?”
The authors found that the answer seems to depend on whether the information is favorable or not. In the chocolate study, undergraduates were given unbranded squares of Trader Joe’s chocolates to taste. Half of the participants were told the chocolate was made in Switzerland; the remaining students were told the chocolate was made in China. But some were told this information before eating the chocolate and some were told afterwards. “When they were given the country of origin before tasting, the students liked the chocolate more when they were told it was from Switzerland,” the authors write. “This was expected because Switzerland has a strong reputation for chocolate whereas China does not. Surprisingly, when they were given the country of origin after sampling, the students that were told the chocolate was from Switzerland liked it less than those told it was from China.”
The authors found similar results when they told the participants that the chocolate was expensive versus inexpensive. The students enjoyed the same chocolate less when they were told it was expensive after sampling.
Finally, the authors conducted a study in a Boston-area liquor store. Customers were told the store was conducting a blind taste test of a new wine. After tasting, half the customers were told the wine was from Italy; the remaining customers were told it was from India, a region not known for producing fine wines. “As in previous studies, people liked the wine more when they were told it was from India after sampling compared to when they were told it was from Italy,” the authors write. And nearly twice as many people opted to take a $5 coupon for the wine (instead of a gift of similar value) when they were told it was from India.
This blog post has been adapted from a news release issued by the University of Chicago Press Journals
Cesar A. Lara, MD; Center for Weight Management is now making hypnotherapy available in his Clearwater office. Debbie Lane C.Ht. will be taking appointments on Wednesdays beginning July 13, 2011. Dr. Lara feels that lifestyle change is the key to successful weight loss, and hypnosis is a tool that can affect behavior and lifestyle quickly and effectively. Dr. Lara’s vision is not only to help his patients achieve their desired healthy weight, but more importantly, to help each patient develop a healthier lifestyle that will keep the weight off. He believes that the addition of hypnosis will enhance the experiences of his patients.
Lane states, “Hypnosis is powerful, when you use hypnosis to help your weight loss efforts, you get amazing results. Through hypnosis you work directly with the part of your brain that controls your habits, so it becomes easier to instill new habits and breakold ones. Patients in medical weight loss programs or meal plans find that hypnosis is the skill set that helps their success.
The Clearwater office of Cesar A. Lara MD; Center for Weight Management is located at 1217 Ewing Ave., Clearwater, FL 33756. The offices can be reached by phone at 727-446-3021.
Wisdom Hypnosis has been around since 2002, when Debbie Lane got certified in hypnosis. Debbie Lane is well known in this part of FL, for her charitable work and working with weight maintenance clients. She is also nationally known as the hypnotist who quieted the hiccups of the hiccup-girl.
Hypnosis is a valuable tool that helps people to make positive changes and eliminate undesirable behaviors. Since Hypnosis is a natural state, there are no bad side effects. Debbie Lane asserts, “Hypnosis is good for you, smoking is not.” Because so many people need the services of an experienced certified hypnotist, Wisdom Hypnosis is expanding. Now more people who wish to expand their horizons can overcome former limitations. Wisdom hypnosis has added another hypnotist to their staff and is now open on Saturday mornings to better serve the needs of the community. Debbie and her staff are available every day except Wednesday and Sunday. See www.wisdomhypnosis.com for more information.
See what’s coming up next on The Dr. Oz Show.
I work with clients all the time with weight issues. I can see you in my office, work by phone or even by Skype. Imagine shedding extra fat from the comfort of your home, so easily, you can do it with your eyes closed?!
This is a great example of how it feels to conquer something that once seemed impossible. Even as adults we can relate to this young man.
Hypnosis has made the headlines again. The people want to know if it is safe. Well, Palm Harbor hypnotherapist Debbie Lane is giving a hypnosis seminar on Wednesday, May 25th, at 7:00 p.m. It will be a two hour session that will explain all about hypnosis. After finally putting the myths to bed, Debbie will lead a group hypnosis that will help smokers quit.
The event will be hosted by the Tarpon Springs Elks, 1719. The Elks Lodge is located at 237 S Pinellas Ave, Tarpon Springs. The suggested donation is only $55.00 and 100% of the proceeds from the door will be donated to the Susan G. Komen 3-Day for the Cure. Team Rose Buds will be present to help ensure all smokers are comfortable and ready to quit. Team Rose Buds will be walking for the 3 day, 60 miles.
Lane states, “I have a very high success rate with smokers quitting through my sessions. My clients often call me after they have tried every other method and are feeling like a failure.” Lane continues, “Hypnosis is used widely by licensed medical professionals and also is emerging as a recognized distinct profession with a rigorous code of ethics. She promises that no one will replace smoking with quacking like a duck, although they may experience the best night’s sleep they have had in a very long time. Lane will explain in depth what hypnosis is and what it is not.
Anyone interested in attending the event should contact Lane as seating is limited. She can be reached at 727-781-8483
This wonderful lady has visited with me twice. Her son gave her the gift of two visits for Christmas. She was skeptical and it took until May for her to decide to come in. Now she is returning for more sessions and wants friends and family to come in.
We will follow her progress and post again!
